Table of Contents
Course Introduction:
This course provides participants with an opportunity to review their current approaches and compare these with good practices which will help them build their confidence and have a better understanding of the marketing strategy and planning framework process.
It will also help them to identify Key Market opportunities and develop their marketing skills.
Who should attend:
- Marketing Managers
- Sales Managers
- Product Managers
- Marketing and Sales teams
Training Outcomes:
By the end of the course delegates will be able to:
- have a clear understanding of how to organise and prepare for successful strategy implementation
- develop marketing objectives which deliver the company’s business objectives and meet consumers’ need
- understand how marketing strategies will best influence consumers’ behavior
- identify the factors affecting their company’s marketing strategy
- recommend different ways of using the available marketing resources to ensure the maximum return on marketing investment
- know that marketing offers the insights into how sustainability can provide competitive advantage
- understand the importance and role of positioning
- create value for customers
Course Information:
| LOCATION | DATE |
|---|---|
| Dubai/London | 09 – 13 May |
| London | 18 – 22 July |
| London | 05 – 09 Sept |
| Dubai | 21 – 25 Nov |
