Course Introduction:
This course provides an overview of the Public Relations and Protocol functions and how the two support the business objectives of an organisation both in public and private sectors.
Who should attend:
- Protocol and Public Relations Managers/Officers
- Those involved in international activities (Advisers at Ministerial level)
- Personal Assistants to Senior Executives
- Managers in Public Relations department
Training Outcomes:
By the end of the course, participants will be able to:
- understand Public Relations in its business context
- understand the different Public Relations activities
- be aware of the key aspects of protocol
- work with their colleagues to plan and implement effective communication strategies
- identify and use appropriate communication channels for public relations activities
- adopt appropriate crisis management strategies
- understand planning as a process
- cope with the media environment
- write effective PR Releases
- conduct a TV and Radio interview
Course Information:
| LOCATION | DATE |
|---|---|
| Dubai | 18 – 22 April |
| London | 13 – 17 June |
| London | 08 – 12 Aug |
| Dubai | 10 – 14 Oct |
| Dubai | 05 – 09 Dec |
